[Bridging] Spread the Hope for Women in Tanzania!

EMPL Arusha, Tanzania
137 0

“From the income I earned at AWE, I was able to start chicken rearing at my home and I am able to support my new family...My dream is to own a supermarket one day and I am saving my salary to make this a reality.”

- Glory Japhat, employee at Arusha Women Entrepreneur

Growing up in a poor family in rural Tanzania, Glory did not have a very fortunate childhood. From a young age, she had to work at a factory to financially support her family. Her passion for education carried her through secondary school, but her family could not afford to pay for her higher education. Glory began working at Arusha Women Entrepreneur since 2013 and her life has changed since.

Project Snapshot

Project Goals

Create job opportunities for low-income women in peri-urban areas of Arusha and increase income for women smallholder farmers 

Main Problem

High unemployment rate among women in Arusha City and lack of sustainable income for women smallholder farmers in Nzega Simbo


A social enterprise with a value supply chain that produces multiple income-earning opportunities for women in different contexts

Funding Usage Plan

Boost existing business and implement market penetration strategy for their product.

Lack of Economic Opportunities for Women in Tanzania

The story of Glory is considered a fortunate scenario in Tanzania. In many parts of the country and the rest of Sub-Saharan Africa, many young girls are forced into early marriage which decreases the chance to continue their education or engage in economic activities, as they usually become responsible for housework or childcare.

In Tanzania, women comprise the majority of the agricultural labor force in a country where about 80% of the population are involved in farming activities. Yet women are often left out in key agricultural decisions due to widespread social perceptions against women. 75% of women involved in farming activities do not earn sustainable income as they do not have access to reliable markets for their products.

Unemployment rate is high among young women in Arusha, Tanzania and women are often overrepresented in the informal and low-income job market compared to men. Yet, research has shown that women make better use of their income and often spend it in ways that help their families over time, such as investing in children’s education.

By providing fair-wage job and educational opportunities, AWE is addressing the vicious cycle perpetuated by the lack of opportunities and low appreciation of women’s economic activity.

By providing fair-wage job and educational opportunities, AWE is addressing the vicious cycle perpetuated by the lack of opportunities and low appreciation of women’s economic activity.

Invest in Women, Invest in Society

Arusha Women Entrepreneur (AWE) is a Tanzanian social enterprise that wants to change this scenario by investing in women’s economic potential. AWE produces high quality natural peanut butter with locally produced peanuts. Founded in 2009, its mission is to provide job opportunities to low-income women in the peri-urban areas of Arusha and sustainable income for women smallholder farmers in Nzega Simbo. AWE recognizes the importance of women’s economic independence in delivering sustainable economic and social development.

David Elias Mjuni, founder of AWE, developed the idea of establishing a peanut butter company with a social mission while participating at the Youth Employment Summit event in 2006 in Nairobi, where he learned about the lack of women’s economic independence in Sub-Saharan countries. His main intention was to generate multiple income-earning opportunities by creating a value supply chain that vertically connects production to marketing and sales of high quality natural peanut butter.

AWE employees packaging natural peanut butter

Today, AWE permanently employs seven women in the factory in Arusha and works with 200 women smallholder farmers in collaboration with the World Vision Nzega Cluster. The income that the women have received has been utilized for their children’s education and household living expenses. Some women have saved part of the income to invest in their farms, build houses, or even start a new business such as chicken rearing like the case of Glory.

AWE also provides training to their factory employees in food safety, processing, management and marketing. They also provide training to smallholder farmers in technical and management skills to promote sustainable land use and increase their agricultural productivity and food security.

An AWE employee processing high quality natural peanut butter

Balancing Profit and Impact

Natural peanut butter is a great source of healthy protein and vitamins and can provide essential nutrition to a wide range of people as well as great taste. However, most peanut butter produced in Tanzania can contain high levels of aflatoxin. Research has shown that aflatoxin is responsible for a high percentage of all liver cancer cases in Sub-Saharan Africa.

AWE’s aflatoxin-free, natural peanut butter is competitive in the local market where there is a growing demand for ready-made food and organic food products. AWE has recently repositioned their product to better align with the high quality and ethical values of their brand. Its target customers are expatriates, tourists and middle-income class Tanzanians in metropolitan areas who are health-conscious and drawn by the compelling social story behind each jar. With their new product, David expects to break even within a period of 5 years.

All-natural, locally-sourced, socially-conscious peanut butter. Yum!

David Elias, Founder of AWE (left) and employees

Changing Social Perceptions

AWE is creating small successes in the city of Arusha and beyond. Despite the low social recognition of women’s economic activity as a company primarily operated by women, AWE is slowly changing that perception through the successful launch of high quality and tasty products.

AWE’s Social Impact

Social Impact



Improve women’s social status and reduce gender inequality

AWE empowers underprivileged women in Tanzania by providing educational and economic opportunities

Goal 5: Gender Equality

Increase economic independence of women

AWE provides fair-wage jobs to low-income women to improve their economic independence which in turn increases family’s income

Goal 8: Decent Work and Economic Growth

Provide training and educational opportunities to women

AWE provides technical and entrepreneurship training to their employees and sustainable agricultural practices to smallholder farmers

Goal 4: Quality Education

*This project is in alliance with SDGs adopted by the UN. Please refer to the UN website for further details.

How Your Impact Donation Will Be Used

With the funds raised through The Bridge’s crowdfunding platform, AWE will launch their new market penetration strategy. They aim to purchase 2000kg of peanuts from 50 women smallholder farmers and complete sales of 4000 jars of peanut butter by August 2017. Also, they plan to conduct market research on potential new product lines related to peanut butter as well as expand into new markets outside of Arusha (Moshi and Dar es Salaam) by the end of the year.





Purchase of inventories (peanuts, packaging)



Development of new product



Expansion of distribution channel, etc.







Tanzania has one of the lowest Purchasing Power Parity (PPP) index in the world. In 2015, United States ranked 17th in the world with a PPP of $56,430, while Tanzania ranked 184th with $2,630. PPP provides a measure of income level differences across countries assuming all exchange rates and living costs are equal. For more information about the economic situation in Tanzania, please refer to the Global Business Knowledge website

탄자니아 여성의 경제적 자립을 위한 기술 교육과 양질의 일자리를 제공에 함께해주세요.

Create sustainable income for women smallholder farmers and job opportunities for low-income women in Tanzania by enhancing the processing of natural peanut butter.

{ Forecast Impact: EMPL > RIGHTS > EDU }

USD 2,983 Funding goal  USD 3,000

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99% Complete

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Birthday Donation

  • 변윤미 03/17
  • Join 변윤미 's impact birthday campaign
변윤미 's Impact Birthday Story

다른 이들을 도울 때 최소한 세 사람 이상이 행복해진다고 합니다.
- 도움을 주는 사람과 받는 사람, 그리고 이러한 모습을 보는 사람!

3월 17일 제 생일을 맞아 나눔의 기쁨과 행복을 함께 누리고 싶습니다.
생일 선물로 기부해 주시면 탄자니아 여성들의 자립을 지원할 수 있답니다!!
(와우~ 생각만 해도 두근두근 설레지 않나요? ^0^)

십시일반[十匙一飯]의 기적으로 삶을 풍성하게 만드는 기회에 동참해 주세요!
You will be a Blessing~* ♠

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  • Sharon Bae 03/21
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Sharon Bae 's Impact Birthday Story

Hello, my friends! I‘d like to open my birthday donation campaign. If you want to celebrate my birthday, please join my birthday donation campaign on the following link. The small donation from each of you can change women's lives in Tanzania. Please make my birthday more happy and meaningful! I hope we share the pleasures of donation together. Thank you so much. (If you click like, response, share of this facebook post, I will make another $0.5 funding for this project!)

저의 생일을 맞이하여 받은 축복과 감사의 마음을 나누고자 개발도상국 사람들의 자립을 응원하는 작은 생일기부 캠페인을 진행하려고 합니다. 저의 생일을 축하해 주시고자 하시는 분은 탄자니아 여성의 경제적 자립을 위한 프로젝트 기부에 동참해 주시면 감사하겠습니다. 여러분의 작은 참여가 모여 탄자니아 여성들의 삶을 아름답게 변화시킬 수 있습니다. 생일기부를 통해 개발도상국 여성들의 자립을 지원함으로써 더 행복하고 의미있는 날이 될 수 있도록 많은 참여를 부탁드립니다 ^.^ 감사합니다.
(페이스북 좋아요와 답글, 공유를 해주시면 각각 500원씩 제가 추가로 펀딩할께요!)

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  • 두유미 05/31
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두유미 's Impact Birthday Story

드디어 만 30세에 접어들었습니다!!! 많이 고민했습니다. 할까 말까. 그래도 기부금이 천원일 지라도 의미가 있을 거라 생각합니다. "생일기부"를 소개하고, 함께 기부할 수 있는 문화를 만들어 나가는데 작은 발걸음이 되지 않을까 하는 마음으로 "생일기부"를 하고자 합니다.
I am now turning 30! (in international age) I've been thinking whether or not to do it. However I believe even the small donation could be very meaningful. So I am opening a birthday donation campaign and hopefully it can help create a donation culture around us.

세계 어딘가에서 나를 통해 누군가가 행복해진다면 참 기쁠 것 같습니다.
그 통로 역할에 함께 해주실래요? 😃
It would be a great pleasure for me if I can make someone happy with a little help. Would you be "the bridge" with me?

선물로 기부된 돈은 달콤한 버터땅콩을 생산할 수 있도록 탄자니아 여성들을 도울 수 있다고 합니다. (탄자니아 여성의 경제적 자립을 위한 기술교육과 양질의 일자리 제공하는데 일조할 수 있습니다.) 아름다운 5월의 마지막 날, 저 먼 곳의 아프리카 탄자니아 여성들에게 희망의 버터땅콩을 선물해줍시다!
The donation money will help women in Tanzania produce sweet peanut butter. (It helps create sustainable income and job opportunities for low-income women in Tanzania) Let' spread the hope for women in Tanzania on the last day of May

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  • Kihyon Kim 08/29
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Kihyon Kim 's Impact Birthday Story

땅콩버터 좋아하세요?

빵에 발라드시는 거 좋아하세요? 맛있죠?
혹시...그냥도 드시나요?

2017년 8월 29일 생일을 맞이하여, 저에게 땅콩버터를 사주시면 좋겠습니다.


직접 땅콩사서 만들어주시지 않아도 되구요,

이마트까지 운전하고 가셔서 사람들 틈바구니를 뚫고 안사주셔도 되구요,

미국에서 본토 skippy로 사서 항공편으로 안붙여주셔도 되구요,

집에서 안먹는 땅콩버터 포장해서 보내주시지 않아도 되구요,

카카오페이로 송금해서 “사먹어라” 안하셔도 되구요,

이 땅콩버터를 사주시면 좋겠는데요
이 땅콩버터를 만드는 여성들의 삶에 투자해주시면 좋겠습니다.

출장으로 다녀온 아름다운 곳, 탄자니아 아루샤에서는

여성 소작농들이 땅콩을 생산하고, 그 땅콩으로
여성 기업가들이 땅콩 버터를 생산하고, 그 땅콩 버터로
빈곤 여성계층들이 영양을 공급받을 수 있다고 합니다.

"생일 축하” 말 한마디를 가지고
땅콩 씨앗도 뿌리고,
땅콩버터도 만들고,
땅콩의 영양도 나눠주면 좋겠네요

어떻게 사주시는가?
1 직접 사이트에 가서 땅콩버터 프로젝트에 투자
2 페이스북에 좋아요, 답글, 공유를 해주셔서 김기현이 직접 땅콩버터를 사도록 투자


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  • Jinsol Hwang 10/12
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Jinsol Hwang 's Impact Birthday Story

올해는 생일을 요세미티 국립공원에서 보내게 되네요^^
광활한 자연 앞에 겸손히 자신을 바라보는 시간을 가지면서 잠시 일상에서 벗어나 크게 숨을 고르고 있습니다.

대자연에게 생일축하를 받으며, 올해도 생일의 감사한 마음을 개발도상국 사회적 기업가에게 흘려보내고자 합니다.

제 생일을 축하해 주시고자 하는 분들은 탕콩버터 사업으로 탄자니아 여성들의 경제적 자립을 지원하는 프로젝트에 기부해주세요!

아래 링크를 통해 기부해주시면 되구요,
패북 좋아요, 답글로 축하해주시면 500원,
공유는 1000원을 제가 추가로 기부하도록 하겠습니다!

Hello my friends. I am enjoying my birthday in Yosemite national park this year! I would like to open my birthday donation campaign. If you would like to celebrate my birthday, please join my birthday donation campaign. Your support can provide economic and social reliance of low-income women in Tanzania. Please make my birthday more meaningful! ^^

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  • Hannah Jun 11/22
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Hannah Jun 's Impact Birthday Story

While I receive blessings every day, this outpouring seems particularly concentrated on my birthday. ^^ But instead of blessing me directly this year, I ask that you consider taking those individual tokens and pooling them together to help empower women social entrepreneurs in Tanzania.

It's my first time creating a birthday campaign, but I've had a heart for Tanzania for several years after having taught some incredibly bright and ambitious Tanzanian women (especially Imma!) at Ewha's Graduate School of International Studies. My birthday wish is that you would team up with me this year to provide a jump start to empowering this team of Tanzanian social entrepreneurs. Thank you!

* Note to students: due to anti-graft legislation in Korea, students enrolled in Ewha GSIS or those with any potential conflicts of interest should not make donations to my birthday campaign. But thank you for viewing this post! ^^

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